The Timeless Appeal of the Shag Haircut: A Look Through History
There’s something effortlessly cool about the shag haircut. It’s that perfectly undone, rock ‘n’ roll-inspired look that’s stood the test of time. Whether you first saw it on ‘70s icons, ‘90s grunge stars, or today’s modern muses, the shag has always exuded an air of rebellious sophistication. But where did this iconic style originate, and how has it evolved over the years? Let’s take a journey through the history of the shag haircut and why it continues to make a statement today.
The Birth of the Shag: The 1970s Revolution
Jane Fonda
The shag haircut was first popularized in the early 1970s by legendary hairstylist Paul McGregor, the mastermind behind Jane Fonda’s choppy layers in Klute (1971). The look was defined by its feathered layers, volume, and natural movement, breaking away from the stiff, polished styles of the ‘60s. Soon after, the shag became the go-to haircut for rock stars and Hollywood icons alike.
Mick Jagger, Joan Jett, and David Bowie embraced the shag, making it a symbol of the free-spirited, rebellious energy that defined the decade. The beauty of the shag was in its versatility—it worked on all hair types and lengths, giving everyone a chance to embody that effortlessly cool aesthetic.
The ‘80s and ‘90s: From Glam Rock to Grunge
Winona Ryder
While the ‘80s leaned more into big, teased-out hair, the shag never completely disappeared. It evolved into edgier variations with more pronounced layers and choppier textures, seen on punk and glam rock icons like Pat Benatar and Rod Stewart.
By the ‘90s, the shag got a grunge-inspired makeover. Think Winona Ryder’s tousled, shoulder-length layers or Kurt Cobain’s lived-in, unkempt look. The cut took on a more relaxed, almost androgynous vibe, fitting perfectly with the decade’s effortless, anti-establishment aesthetic.
The 2000s and 2010s: The Revival of Layers
Alexa Chung
After a period of sleeker, more structured hairstyles dominating the early 2000s (hello, flat irons and blunt cuts), the shag started making its return. Celebrities like Alexa Chung and Taylor Momsen reintroduced the cut with softer, more feminine layers, blending modern styling techniques with the haircut’s original carefree nature.
Today’s Modern Shag: The Perfect Blend of Retro and Fresh
Fast forward to today, and the shag is everywhere again—only this time, it’s more versatile than ever. The modern shag embraces all textures and lengths, from short, curly shags to long, flowing layers. Stars like Billie Eilish, Miley Cyrus, and Florence Pugh have put their own spin on the look, proving that the shag is here to stay.
What makes today’s shag so special is its adaptability. Whether paired with curtain bangs, a mullet-inspired shape, or beachy waves, the shag flatters virtually every face shape and hair type. Plus, with the rise of holistic haircare, it aligns perfectly with low-maintenance beauty—allowing for natural movement, air drying, and effortless styling.
How to Embrace the Shag in 2025
If you’re tempted to try the shag, here’s the best part: it’s one of the easiest cuts to grow out, meaning you can experiment without major commitment. To keep it looking fresh:
Use lightweight styling products like texturizing sprays or sea salt mists to enhance movement.
Keep layers hydrated with nourishing hair oils or leave-in conditioners.
Opt for trims every few months to maintain the shape without losing length.
Looking for the perfect holistic hair products to complement your shag? Check out my favorite low-tox styling must-haves here for effortless volume and texture. I love Jelly from Cult & King and Sparrow 4 Everyone Hair Cream for lots of texture and movement.
The shag isn’t just a haircut; it’s an attitude. Whether you’re drawn to its rock ‘n’ roll roots, its effortless energy, or its modern versatility, this iconic style has proven time and time again that it’s not just a trend—it’s a movement. Ready to shake things up?
