The Naked Eye Beauty Story

Naked Eye Beauty was created to bring the everyday woman’s beauty routine back to basics. Our uniquely handmade beauty products are made with only the finest quality of naturally sourced organic ingredients created by our mother earth.

Jennifer Alden, founder and creator behind Naked Eye Beauty, is a longtime make-up artist and hair stylist from Los Angeles. Working within the entertainment and bridal industry for years, she realized what makes women look & feel beautiful. Carefully testing and taking input from her numerous clients, she discovered what many women want: well-made products that are good for the skin, environment and economy. Her unique hands-on experience and first-hand knowledge in the beauty industry, passion for animals, nature & beauty led her to create Naked Eye Beauty, in order to share her love for natural, organic ingredients with the world.

Naked Eye Beauty takes pride in only using ingredients sourced from reputable certified fair trade and organic American wholesalers and from Jennifer’s own personal organic herb and flower garden. Our products are proudly completely free of any animal by-products, sulfates, parabens and other artificial preservatives, talc, or synthetic fragrance and coloring. After extensive research and education studying herbs and alternative methods of living that are more in tune with mother earth, she came to the conclusion that it makes perfect sense that anything we put on our bodies, not just in them, should be fresh, natural and chemical free.

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