Jennifer Alden is a make-up and hair artist based out of Los Angeles, California. Her career began in 2003 when she trained as a makeup artist and began to gain speed as a freelance artist working on music videos, look books and special events. Some her clientele included Kat Von D, Queens of the Stone Age, Wild Belle, Ladyhawke, Joy Bryant and Nathalie Kelley. 

After reading the book Green Beauty Guide in 2010, it inspired her enough to clean out her personal and professional kit of beauty products and cosmetics and lead a path using mainly plant based and cruelty-free products from then on. In 2013 she trained at the Aveda Institute and also took extensive training courses for hair with Aveda's lead stylist Jon Reyman. After Aveda, Jennifer began assisting her long time friend Felicia Howe at Primrose Organics Salon, which was one of the first organic beauty salons in Los Angeles.

Jennifer loves working with clients on embracing their natural hair, whether it be color or texture. Highlighting, Balayage, gray-blending are some of her specialties. She is also very fond of creating soft and wearable haircuts for any hair type and lifestyle. Bobs, pixie cuts and long flowy layers are some of her favorite shapes to create.